Instagram: seven marketing tips in 2022

In recent years, Instagram has become the fastest growing social network worldwide, this has led us to investigate what are the best marketing tips on Instagram, those that would lead us to obtain a greater number of views, and increase our followers and comments within the platform.

It is very important to highlight that there are many ways and techniques to achieve greater interaction on this social network, in this article we will mention 10 Instagram marketing tips that will help you improve your strategies and take off your account as you have always dreamed of.

Improve Your Bio

Perhaps the description of your profile in 150 characters seems impossible, but you must remember for this step that it is your letter of entry to anyone who wants to follow your content, you must make an impeccable first impression and attract the attention of your target community, that is why that in these 10 tips for Instagram we will give you some tips that will guide you in this important task:

• Profile photo, remember to choose it very well because it is the first thing that those who look for you in the Instagram magnifying glass see, it can also generate trust or destroy it completely.
• Username, this name is the one that is included in the search and that we often accompany, it is only 30 characters that should be easy to remember.
• The name, will be in the first line of your profile and it is very important that you mention your name or that of your brand, you can accompany it with a keyword since it is also filtered in the search.
• Category, through this title you can show whoever visits your profile what you do without having to use characters from your biography.
• Objective description, for this point you should be very clear about what your account is dedicated to and what you do to capture it in a clear and summarized way.
• Website, it has become very common for many profiles to use a space in their biography so that you have an option to view their website, catalog or contact link. If you think about it a bit, it could make you lazy to type a phone number or a web page on your cell phone when you can go directly with just one click, this will facilitate your experience and that of your entire community.
• Contact information, this section can be diverse, it is very important that your public knows from the outset where in the world you are and that you make it clear to them how to contact you in case they are very far from your location or feel that you are out of your reach.

Generate an Objective And Define Your Audience

Remember that the subject of marketing on Instagram is very important when you want to take this seriously and it is for this reason that it is imperative to establish global objectives in your account or profile, such as its focus, that is, where or for whom are you directing? your content?

Each publication you make or plan should go towards a particular goal, in these 10 tips for marketing on Instagram we will give you some ideas: Do I offer any type of service? Do I intend to humanize my name or that of my brand? Do I intend to increase my number of followers or my community?…

Now, when we talk about the target audience, it will be very important for you to remember that those people you want to follow you like if you give them travel advice, healthy recipes if they like to follow your lifestyle or your design advice, or perhaps for what you are selling or promoting.

Use Instagram Stories and Their Highlights

To begin with, it is very important that you keep in mind that to have good marketing management on Instagram, it is not enough just to upload random photos from your gallery, these should also be aimed at the objectives that we mentioned in the previous tip.

It is very important that you show yourself to your community and give them an image of closeness and trust, if you promote clothes, wear them! if you love to travel, relive your trips with your community!… generate in them a feeling of credibility, show them that it is also possible for them to live the way you do, and they will not take long to look for you daily to find out what your outfit will be a day or where in the world you are.

It is also very important that you organize your stories into themes and highlight them, remember that these are directly under your profile and are easily accessible to those who just enter to meet you, it will be an appetizer of your content and an important point on your business card.

Involve Your Followers

As we have already talked about in these 10 marketing tips for Instagram, it is very important that you generate closeness and trust in your community, if you want to become someone who feels that they can come or talk in an easy way, you can generate content that leads you to interact with them Here are some ideas:

• Encourage them to respond to your stories, post topics that are of interest, ask them about their experiences, or ask for recommendations
• Put a box of questions and answers in your stories, and do not forget to share their answers or answer their questions when necessary, your community should feel heard and important.
• In your captions, invite them to comment with an emoji or word, make their interaction more than just a like, and remember to like or comment on their interactions as well.

Post Regularly

Keep in mind that perseverance is one of the greatest virtues on Instagram, there are so many accounts and content that if you are not constant and organized you can easily fall into oblivion on the networks, keep in mind that it cannot be too much or too little and this It will depend a lot on your target audience, you must take the study of this and their tastes very seriously to combine with them and be their favorite account.

Plan Your Instagram Content

It is very important that you plan not only your content, but in addition to this, you are clear on what time you are going to publish your photos or videos, as well as the stories.

In these 10 Instagram marketing tips, we tell you some tips that will help you organize yourself better and have control over your account and its content:

• Be clear about the hours and dates of greater visualization
• Respect your Post Format and its order, it may be that you like to address your audience only through reels or only photos with long captions.
• Inquire about the hashtags you are going to publish
• Always keep in mind the Branding and objective of the publication

Generate an Identity Or Personality For Your Profile

To have impeccable Instagram marketing you must have a style or image, for this, we will give you some recommendations that will help you focus your image and give your profile a twist:

• Choose a color palette that allows you to generate focused and targeted content
• Link the colors with a particular typeface, which will enable you to create and feel comfortable.

Remember that both topics are focused on how relaxed and close or formal and elegant your profile and content are, the identity of the brand is not just about colors and letters, but about personality and style.

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