The transmission of live videos on social networks is one of the biggest trends of 2016. To get in tune, more and more applications and sites integrate functions to broadcast live from their platforms, and allow both businesses and people broadcast live videos to their communities. But, how interesting is this phenomenon for professionals? What are the best ways to broadcast live on social networks? present a small introduction to the trend of Internet transmission that is sweeping social networks.

There are many questions and many doubts from many people regarding the whole issue of streaming, how to make a live broadcast, in video through the different platforms. And that’s what we’re going to talk about this time. Obviously, this is a very long topic, it is a very extensive topic and therefore, obviously we cannot do it all in the same input, so we will be talking little by little about what is streaming, how to operate it, the different ways of doing it , what not to do, what to do. And this will surely take us some tickets, so we invite you to follow our blog where we will continue talking about all the different topics and the different ways to do streaming. Have a look at the!

What is streaming at

Let’s start by explaining first a little bit about what streaming is. Basically, it is the live streaming of video over the internet. For this there are a lot of platforms, is Ustream, Livestream , Twitch , YouTube , Dailymotion , and so on. The list of streaming providers is very varied

The advantages and disadvantages

Ustream for many years was practically the king, was the best alternative in terms of streaming live and live stream video, from our point of view, and was the direct competition, then, if we wanted to do a life we had to use some of these two platforms. Now, those two platforms had their versions as they have today, they had their free version and they had their paid version . The free version, obviously, did not cost us; we created our channel and started broadcasting live, in exchange for what?

That, at a certain time, in the case of Upstream, the transmission is cut, some commercials start, some spots and the transmission returns. These spots can be invasive because suddenly we are doing the transmission of an event, a concert, a conference, etc. And suddenly, boom, the user is cut off and the spots start. In the paid versions this does not happen, but you have to pay and generally the transmission fees are not cheap. Those of us who dedicate ourselves to this question if we enter with we should start with the free version or pay to not have those ads. It is logical; someone has to pay for the cost, in some way it has to subsidize. In the case of Livestream at is more or less the same, and appear more, like Twitch where it is more or less the same.

There are already many platforms, including proprietary platforms with technology, for example, Kodi, it can be configured in a certain way for us to do streaming. Obviously, the Kodi solution is much more complex and requires much more configuration; unlike other platforms that have their own interface, which give us all the data to make the transmission and configure it more easily.

Streaming on YouTube

After evaluating the options, we continue with YouTube. And why YouTube until not long ago only offered live streaming to channels with many thousands of people subscribed and for very special events. But today is already open virtually anyone who opens an account on to open a channel and verify their data. YouTube has the facility to do the live broadcast, which is called “live events” through the platform.

And well, as we all know, YouTube is the largest video site in the world, so, support us on a platform like, we consider from our point of view that today is the most viable alternative. It’s the cheapest because it does not cost us, ads that obviously do appear in some cases are not as invasive as in the free versions of Ustream (although it is increasingly true that there are more ads). YouTube also has a super powerful platform in the sense that it is the largest video infrastructure in the world, so we can take advantage and make our transmission through YouTube and see the first results.

How to do the transmission?

Now, how do we do our transmission? Basically, what we need is to invest in some way the video on a PC, laptop, computer or on some device and that computer or device sends the signal directly to our streaming provider, which can be any of these that we have mentioned. There are several ways to do it; the easiest way is using the webcam that comes in our laptop (laptop). We just go to we enter the live event application and we do a transmission like what is now used a lot and all this where basically, we put a camera, the camera of our computer!

However, this is what most people do and “it’s not very professional”, let’s call it that. If we want something more professional, we need a professional video camera that sends the signal to our computer and that our computer transmits this signal directly to our streaming provider.

How to make professional streams

How does this work? Basically, we need some system or some capture card in our computer that allows us to receive the signal, either via HDMI or via SDI depending on the type of camera that we have and that our computer detects and that signal is transmitted to YouTube or the platform streaming. This can be very well done by the!